Daily Advocacy Tip: # 91 Psychology

Psychology

When making oral submissions save your time and persuade by rhyme. Research studies show that people are more likely to view assertions which rhyme as more accurate than those which don’t.

For example you will likely recall the famous assertion used by Johnnie Cochrane in the trial of OJ Simpson, ‘If it doesn’t fit, you must acquit’. (This is what he actually said as opposed to the oft-misquoted, ‘If the gloves don’t fit, you must acquit’.)

This tip, and 364 others, can be found in 365 Daily Advocacy Tips by Leslie Cuthbert.

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Daily Advocacy Tip: # 91 Psychology

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